Michael J. reports that he walked on hot coals this weekend. He and 4,000 of his closest friends. All part of this guy Tony Robbins and his motivational seminar megachurch.
I happened to run into Mr. J. at lunch, and he filled me in on some of the specifics. The 4,000 people. The guided meditation. The ninja staffers in black masks. The staffer who gripped his shoulders, put her face to his face, and yelled, "HAVE YOU WALKED YET?"
As he spoke, I tried to eat my sandwich. Mr. J. (a pretty smart guy) is thrilled with the experience. But his story made me feel increasingly nauseous. I mean, let's review:
• mob-sized crowd
• hyper-charismatic preacher
• black-clad agents
• $900 workshop fee tithe x 4,000 people = $3.6 million gross to the charismatic preacher and co. (not counting book sales)
• hot coals
Actually, on reflection, the thought of hot coals themselves isn't what gave me the heebie-jeebies. Implausible as it sounds, there's a fairly simple scientific explanation for why humans can walk on coals. If I desired to walk on burning coals, and someone I knew and trusted offered to assist, and 4,000 of my closest friends were nowhere in sight, I might consider doing it. I can't see wanting to do it—I'll ski Tuckerman's for my next adrenalin rush and keep my $900, thank you—but to each her own.
There's also a fairly rational explanation for why large crowds are susceptible to suggestion and charisma. My stomach's churning just thinking about it.
Don't get me wrong; I know that hordes of people love to brush elbows with hordes of other people and pay lots of money to hear mellifluous-voiced evangelists proclaim the answers to all life's problems. It's the not-so-secret Secret. It's the Power of Positive Thinking (TM). The preachers drip with sincerity and embrace every word they speak, and if we could only follow them—if we could only follow them—if we could only follow them ... (and if it doesn't work, it's our fault) ...
Many people also, I know, approve, admire, and envy the capitalist drive to connect the twin forces of mob mentality and adrenalin. And lord knows where the world would be today if enterprising individuals hadn't motivated the mobs around them.
An aside. Just this morning, I finished reading Harry Frankfurt's recently reissued treatise, On Bullshit. My mother lent it to me over the weekend, probably at about the same moment Mr. J. was walking on fire. It's a slim little essay that leads up to a quite elegant punchline:
"Sincerity is bullshit."
What, I wonder, would Harry Frankfurt make of Tony Robbins?